No.11 – “NLP – but not NLP!”

Something a bit different this month…

A year or two ago, I was introduced to TEDTalks (well worth a look at if you haven‟t already come across them).

TED is a non-profit site dedicated to the concept of „ideas worth spreading‟. It started in 1984 as a conference bringing together people from three worlds: Technology, Entertainment, Design. Since then its scope has become ever broader and now the entire TED website has been re-engineered around TEDTalks, with the goal of giving everyone on-demand access to the world’s most inspiring voices. Each one is no longer than 18 minutes in length and they cover an immense variety and range of topics, including science, global issues, music/the arts, technology and business.

In particular I was sent a link recently for a TEDTalk by Simon Sinek ( which I found of great interest. Of course, there is no specific mention of NLP in the presentation, but in watching it and reading some of the comments about it, it struck me once again how NLP thinking is around us all the time, because, at its best, it represents the behaviours, skills, thinking and attitudes that drive success (however you define that!).

The key insights for me from Sinek’s presentation are…

‐ His core message of “start with the “Why” has direct parallels with NLP concepts…

  • From Robert Dilts Logical Levels Model – the importance of starting with “Identity”. In other words, recognising your true purpose or mission (whether that’s as an organisation, team and/or individual), and the values/beliefs which underpin that – and from there aligning the skills, competencies and behaviours which demonstrate them.
  • From Bernice McCarthy‟s 4-Mat Model – Whether you are doing a presentation, preparing a proposal or writing marketing material, here the “why” is from the perspective of your audience (Quadrant One). The crucial thing is stating what‟s likely to be in the mind of your readers or listeners – giving them a reason to be engaged and interested in what you have to say The words you use are usually best gleaned from a “second position” perspective and should include both “moving towards” and “moving away from” aspects. This is different to the usual statements of purpose that virtually every speaker or writer incorporates.

‐ Some of the comments on the talk provide excellent opportunities to practise recognising the Graves‟ Values System in operation. It seems to me that the comments and responses come from a mixture of Graves Levels 4, 6 and 7 – I‟ll leave you to decide which you think is which! (and if you‟re not familiar with the Graves‟ Model and would like more information – do let me know).

I believe Sinek’s presentation is useful from whatever perspective and degree of detail you watch it, so I hope you find it interesting too!

Print Friendly, PDF & Email

Speak Your Mind