Fascinating TED Talk on Neuroscience

Beware ‘Neuro Bunk’…

One of the most important aspects of our approach to NLP over the years, has been to study the scientific background to its tools and concepts, and incorporate this into the way we present its practical applications and relevance – particularly in a business context.

Now it seems that  ‘NLP and Neuroscience’ has become the latest ‘thing’ – and while we welcome this in principle, we have also been concerned that because it is ‘fashionable’ it may be treated in an over-simplified and superficial manner, in much the same way that the potential value of NLP itself has been diluted over the years because of poor practise.

Which is why we were so interested to see this TED Talk from Neuroscientist Molly Crockett, which suggests taking the same cautious view of the populist approach…

http://www.ted.com/talks/molly_crockett_beware_neuro_bunk.html

 

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